Industry Leading
Email Marketing Services in the Philippines
with revenue-driving email marketing campaigns.
Don't simply take our word for it. Check out what some of our clients have to say about Spiralytics:
4.5 Star Ratings Globally
Trusted by Leading Brands to Drive Growth
with Targeted Digital Strategies
Frustrated with your brand’s
email marketing performance
or lack thereof?
your email channel into a lead nurturing machine!
Our
Email Marketing Services
Email Strategy Development
An effective email strategy can do a whole lot when it comes to making your marketing campaign a success. Through our data-driven insights and planning, we’ll help you build engaging email campaigns that foster strong relationships with your audience.
Email Copywriting
Effective email copy entices your target audience and drives them to action. With our expert copywriters and content strategists at your fingertips, you’ll be crafting enticing messages that resonate with your community.
Custom Template Design
Great emails don’t just have to be written well, they have to look appealing too. Our team of web designers and developers will ensure you’re equipped with optimized templates that help your emails stand out from the crowd.
Email Campaign Management
From conceptualization to execution and measurement to optimization, we’ll support you at every stage of the email marketing process so you can focus on what’s important. Growing your business.
Contact List Maintenance
Proper email list maintenance ensures data integrity and accuracy. Spiralytics’ email team will test, clean, segment, and update your contact lists to protect and safeguard your email sending reputation.
Email Domain Configuration
Not setting up your email domain properly can seriously impact your email deliverability as a whole. We know the ins and the outs of setting up your email domain and will ensure your messages reach their destination.
Reporting and Optimization
Proper tracking and reporting lets you see if your campaign is effective and where your pain points are. Monitoring and analyzing your data in one organized space helps you make inferences and actions for improvement and optimization.
Types of Emails
We Can Build with our Email Marketing Services
Newsletters
Newsletters contain news about your latest products, blogs, and events that could interest your audience. Depending on the content, these can increase sales or engagement, and you send them to your mailing list on a schedule.
Onboarding Emails
Emails that serve as a welcome to your business when a customer purchases your service or product. Sending an onboarding email urges the subscriber to retain and use the product through tutorials and other helpful information.
Automated Lead Nurturing
These are a series of emails that guide your audience through the sales funnel. Their goal is to try to build rapport to convert them into customers.
Ecommerce Emails
One of the most common types of emails, these showcase products or services you’re offering, whether a sale or new items. You can send these to new or existing customers to drive engagement and boost sales.
Event-Driven Emails
Customers are part of your brand’s family, and events and milestones can effectively drum up interest. Some can include discounts for birthdays or anniversaries.
Survey Emails
Sometimes, the only way to know how your brand is doing is to ask. With survey email campaigns, you can easily send your customers, prospects, or even competitors quick, relevant surveys to ask for valuable feedback.
Why Hundreds of
Successful Brands
Choose Spiralytics
-
Email marketing experts since 2013
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Born in PH and serving globally
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Successful track record of managing email marketing campaigns in the Philippines, USA, Europe, Asia, and Australia
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Full-service email marketing campaigns (content + design + automation + CRM)
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Integrated digital marketing services (PPC + Content + SEO + CRO + Social)
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Customized reporting that aligns with your marketing objectives
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Dedicated account manager that understands your business goals
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HubSpot Platinum Partners
Email Marketing Packages
Starter Package
1x monthly email blast
1x custom design template
Original email copy
Campaign strategy
Monthly performance reports
Ongoing optimization
List management and segmentation
Growth Package
2x monthly email blast
1x custom design template
Original email copy
Campaign strategy
Monthly performance reports
Ongoing optimization
List management and segmentation
Accelerator Package
4x monthly email blast
2x custom design template
Original email copy
Campaign strategy
Monthly performance reports
Ongoing optimization
List management and segmentation
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The Clear Benefits of
Email Marketing Services
Expand your reach - over 4.5 billion people use email every day.
Email marketing is an absolute must for any brand looking to maximize its reach and connect with potential customers worldwide. With over half of the world’s population using email, the opportunities to expand your brand are endless.
Increase ROI - email marketing drives $36 of new revenue for every $1 spent.
The average ROI generated from email marketing is 3600%, significantly surpassing other channels such as social media and PPC. This cost-effectiveness and high ROI makes email marketing a critical tool for businesses of all sizes to grow and reach their marketing goals.
Preferred communication channel -
74% of consumers prefer to receive brand offerings via email.
You can seize the opportunity that customers prefer to receive offers through email and boost your brand awareness. Content that intrigues and promotes your products, supported by tailored email marketing services in the Philippines, can lead to better conversion rates due to your audience connecting to your brand’s name and logo.
Permission-based - unlike PPC
ads, your subscribers want to hear
from you
This highlights the importance of email as a primary touchpoint for businesses looking to connect with their audience and build meaningful relationships. Compared to other channels such as social media, print, and direct mail, email marketing offers a more personalized and targeted approach that resonates with consumers.
Easy to measure - email marketing
data is relatively simple to capture
and analyze
Email inherently provides businesses with valuable data for marketing insight. By using email marketing software, provided by an email marketing company, you can track a wide range of metrics, including open rates, click-through rates, conversion rates, and more. This helps you better understand your audience’s preferences and behaviors, which can be used to optimize future campaigns.
Scalability – email marketing can reach large audiences or smaller targeted lists
Whether you have a small email list or a large one, email marketing automation software makes it easy to create and send emails to your entire audience at once. This means that businesses can scale their email marketing efforts without significantly increasing their workload. Working with an email agency in the Philippines can make this possible.
Future proof - for over 40 years,
email marketing has stood the test of time.
Despite the rise of newer marketing channels, email remains a fundamental part of our digital lives and is used by billions of people worldwide for personal and professional communication. The durability and adaptability of email marketing make it a reliable and long-term investment for businesses looking to connect with their audience and drive growth.
Download Ebook
Email Marketing Book
They’re generic and boring
When recipients receive uninteresting or irrelevant messages, they are more likely to ignore or delete them, leading to lower engagement rates and fewer conversions. Understanding your audience and their interests is key to getting on their wavelength and capturing their attention.
They’re sent at the wrong time.
Not paying attention to timing can significantly reduce the likelihood of your emails getting read. Additionally, sending emails too frequently or not frequently enough can lead to similar negative effects on engagement rates. To overcome this, you need to carefully analyze your audience’s behavior and preferences to determine the best times to send emails.
They don’t offer relevant content that your prospects find useful.
Sending generic or irrelevant content to recipients can also lead to disengagement, lower open rates, and fewer conversions. To tackle this, you need to deliver personalized content that addresses your audience’s needs, interests, and pain points. This builds trust and credibility, establishing your brand as a thought-leader in the industry.
They’re not optimized for conversions.
While you may be able to capture your audience’s attention with great content and eye-catching design, if your emails aren’t optimized for conversions, you may not achieve the desired results. To optimize emails for conversions, you need a clear and compelling calls-to-action (CTA) that encourages recipients to take the next step.
They take too long to load.
Slow-loading emails can be particularly problematic for mobile users who are often on-the-go and have limited time to engage with them. Customers expect speedy loading times, with 74% of users deleting an email if it doesn’t load within five seconds. If you use images with large file sizes, they’re the most likely culprit.
The subject line has too many words.
Long subject lines can be overwhelming and unappealing to recipients, leading to lower open rates and engagement rates. Research shows that emails with 21-25 words in the subject line have an open rate of 9%. The ideal number of words is around 5, with an open rate of 16%.
Our
Email Marketing Process
needs and designed to keep your business growing with our proven process:
Identify your target
audience
Define your strategy
and
objectives
Develop relevant,
engaging
email content
Analyze and optimize
Track and measure
campaign performance
Send the right email
at the right time
We’ll also help you
Build your email list using industry best practices
The best way to start building your email list is to have customers opt-in through organic approaches like newsletter subscriptions or exclusive content offers. These strategies are designed to cultivate a loyal subscriber base, so you can use your emails to attract better long-term customers.
Make sure your emails are getting delivered
Several factors including domain configuration can reduce your deliverability. Our email marketing company will ensure you have a reliable email marketing platform, an optimized sending domain, and a clean mailing list so you can rest assured that your contacts receive your emails.
Segment your audience for more relevant messaging
Segmenting your audience creates a deeper level of personalization that improves the relevance of your message. Our email marketing agency can help you build meaningful audience segments that maximize your campaign’s ability to drive conversions.
Manage your list of email subscribers
We can manage your email subscriber list and up-to-date by removing inactive subscribers, respecting subscribers’ preferences, and reactivating unengaged leads. A healthy list makes campaigns more effective and drastically improves reporting accuracy.
Build and implement email automation
We can build and implement automated email workflows to create personalized email campaigns for subscribers based on their behavior and preferences. Having these automated processes in place means each email keeps delivering value over and over again.
Find out how we’d grow your
business with email marketing
Level-up Your Emails
with Marketing Automation
Increase productivity and
scalability
You can streamline your processes by triggering email sends based on subscriber behavior. Automating these tasks saves you time and resources, while also providing a personalized experience for your subscribers.
Shorten your sales cycle
Start sending targeted emails based on subscriber behavior and interests, helping you nurture leads and build relationships with potential customers. By providing the right information at the right time, you can help prospects make informed decisions and ultimately shorten the sales cycle.
Improve the customer experience
Email automation lets you deliver personalized and relevant communication at every stage of the customer journey such as order confirmations and post-purchase follow-up messages, providing a more seamless customer experience.
Measure, track, and integrate
Track campaign performance with real-time data and insights into how subscribers are engaging with email content. By understanding which messages and offers are resonating with subscribers, businesses can optimize their campaigns and improve ROI over time.
Align sales and marketing efforts
Automation software provides a shared platform for tracking and analyzing customer interactions, breaking down silos between sales and marketing teams and fostering a more collaborative, data-driven approach to customer engagement.
Can Your Business Benefit from
Our Email Marketing Services?
Yes, your business can reap the benefits of our email marketing agency in the Philippines! At Spiralytics, we offer professional solutions that can help to increase engagement, drive sales, and create strong connections with prospective customers.
Frequently Asked Questions
Email Marketing
What are the different types of email marketing?
The four main types of email marketing are promotional, informational, transactional, and lead nurturing. These can offer personalized ways for you to reach your audience and can be tailored to meet the specific goals and needs of the business and their subscribers.
Within these categories, the different forms of email marketing include newsletters, onboarding sequences, product updates, event invitations, and post-purchase emails.
Is email marketing still profitable?
Email marketing continues to be a profitable marketing strategy for many businesses. The ROI for every email is around $36 for every $1 you spend, which makes it a cost-effective tool for lead generation, nurturing, and customer retention when compared to other marketing channels.
Overall, email marketing has proven to be a reliable and profitable marketing strategy for businesses of all sizes and industries. However, success ultimately depends on factors such as the mailing list’s quality as well as the content’s relevance and personalization.
Does email marketing work in the Philippines?
Yes! Email campaigns in the Philippines can definitely be profitable. However, there are a few factors to consider. Firstly, the language and cultural preferences of the audience need to be taken into account and businesses may need to tailor their content accordingly. Secondly, email deliverability can be a challenge due to the prevalence of spam emails in the country, so businesses need to ensure that their emails are compliant with local laws and regulations, and that their emails are sent from reputable email service providers, such as Spiralytics’ Email Marketing Services.
Despite these challenges, email marketing remains a popular and effective marketing strategy for businesses in the Philippines, and its use is expected to continue to grow in the coming years.
Which email service is best for email marketing?
Choosing the best email marketing platform depends on various factors, and it’s important to evaluate your options based on your specific needs. One of the most important considerations is budget. Some email marketing platforms offer low-cost options for businesses with smaller mailing lists, while others may be more expensive but offer more advanced features and scalability for larger businesses. It’s also important to consider the features and functionality required, such as automation workflows, personalization, and A/B testing.
By carefully evaluating your options based on these factors, you can choose an email marketing platform that meets your specific needs and helps you achieve your marketing goals. Some popular options for email marketing include Mailchimp, Get Response, Constant Contact, and HubSpot.
How do I grow my subscriber list for email marketing?
Brands can grow their email lists in a variety of ways. They can use opt-in forms on their website, social media profiles, and other digital channels to encourage visitors to sign up for their email list. These opt-in forms should be prominently displayed and offer an incentive for signing up, such as a discount or exclusive content. You can also use offline tactics, such as collecting email addresses at events or in-store, to add to their email list. Running contests or giveaways that require participants to sign up for their email list to enter offer a great incentive to opt-in. Finally, businesses can leverage their existing email list by encouraging subscribers to forward or share emails with their contacts, thereby growing the list organically.
You can also utilize referral marketing and partnerships with other businesses to reach a wider audience and gain new subscribers. That said, it’s essential to grow your list organically and not purchase a mailing list with users that haven’t opted into receiving your emails.
How can I avoid email spam folders?
To avoid email spam folders, leverage email automation to send relevant content, use a clear sender name and subject line, and give readers an option to unsubscribe. It’s also essential to regularly clean your mailing list of inactive users. Another thing you can do is follow email authentication protocols like SPF, DKIM, and DMARC to increase email deliverability. Proper email domain configuration will maximize your chances of landing in the right inbox folder.
In general, email content should be relevant, personalized, and valuable to subscribers. Make sure that they’re targeted based on subscriber behavior and preferences, and don’t contain any deceptive or misleading information.
When is the best time to send marketing emails?
Studies have shown that the best days to send marketing emails are typically Tuesdays, Wednesdays, and Thursdays. Additionally, the best time of day to send marketing emails is typically mid-morning or early afternoon, as people tend to check their email during these times.However, the best dates and times will ultimately depend on your industry and audience.
It’s important to test different send times and analyze email engagement metrics to determine the optimal send time for your specific audience. By monitoring email engagement and adjusting send times accordingly, businesses can ensure that their marketing emails are reaching their intended audience at the most effective times.
How often should I send marketing emails?
The frequency of marketing emails depends on various factors, such as your industry, target audience, and the type of content you’re sharing. The key is to send emails consistently but not too often to avoid overwhelming your customers. Sending too many emails can lead to unsubscribes and decreased engagement, while not sending enough emails can lead to decreased brand awareness and missed opportunities to engage with subscribers.
A good starting point is to send a weekly or bi-weekly newsletter that provides valuable content, such as industry news, tips and advice, or special promotions. However, be sure to monitor your email engagement metrics, such as open and click-through rates, and adjust your email frequency as needed based on subscriber behavior and preferences.
How can I write better email subject lines?
Writing better email subject lines involves using clear, concise language that creates a sense of urgency or excitement. It’s also best to keep the subject line short, as long subject lines could decrease open rates.
Here are some other important tips to improve your email subject lines:
- Avoid using clickbait or misleading language that may cause subscribers to feel tricked or deceived.
- Personalize subject lines with the recipient’s name or other relevant information to increase engagement.
- Use action-oriented language that encourages subscribers to take action, such as “Don’t miss out” or “Limited time offer”.
- Test different subject lines and analyze engagement metrics to determine what keywords, tones, and topics resonate with their audience.
What is email segmentation?
Email segmentation is the practice of dividing an email list into smaller groups based on specific characteristics or behaviors, such as demographics, purchase history, or email engagement. This process helps you deliver more personalized and targeted content to each group, improving the effectiveness of your campaigns and driving more conversions.
Furthermore, email segmentation enables businesses to personalize their email content and messaging, which can improve the customer experience and build stronger relationships with subscribers. It can help improve email deliverability by ensuring that their emails are reaching subscribers who are most interested in their content. and optimize email campaigns by providing insights into subscriber behavior and preferences in specific categories.
What is lead automation?
Lead automation uses software to automatically track and engage with your customers, from initial contact to conversion. This involves using tools such as email marketing automation, customer relationship management (CRM) software, and lead scoring algorithms to automate repetitive tasks, personalize communication with leads, and identify the most promising leads for sales follow-up.
The benefits of lead automation include increased efficiency, better lead qualification, improved lead nurturing, and increased sales productivity. By automating the lead management process, businesses can save time, reduce costs, and increase revenue by more effectively converting leads into customers.
How much does email marketing cost?
The cost of email marketing can vary widely depending on various factors, such as the size of the email list, the frequency of emails, the complexity of the campaigns, and the specific email marketing platform used. Some email marketing platforms offer free plans with limited features and a capped number of subscribers, while others offer more advanced plans that can cost hundreds or thousands of dollars per month. Additionally, businesses may need to budget for costs such as email design, copywriting, and list management.
However, compared to other marketing channels, email marketing is generally considered to be a cost-effective strategy with a high return on investment (ROI). According to industry data, the average ROI for email marketing is around $36 for every $1 spent. With the potential for high ROI, it can be a valuable investment for businesses looking to grow and engage their audience.
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