Content Marketing

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How Do Blogs Help SEO (7 Benefits)

  There are many reasons why you need to have a blog on your company...

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Optimizing UX Through Copywriting

  What was the first thing you did when you got a new phone? You...

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Using Buyer Personas to Shape Your Content Marketing

  You can churn out as many pieces of content as you like, but if...

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Insights from Analyzing Linkable Content with 200+ Links [Study]

  In the past few months, we’ve been experimenting and building various linkable content to...

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4 Qualities of Great Content Writers

In the movie Ratatouille (2007), Auguste Gusteau, a well-loved chef, said that “Anyone can cook.”...

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How Globe Telecom Increased Organic Traffic by Over 100% [Case Study]

  In 2016, Globe Telecom partnered with Spiralytics to improve the digital marketing efforts of...

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Free Content Marketing Tools [A Complete List]

Even if you’re a noob in the world of digital marketing, you’ve probably got wind...

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Content Intelligence: What Is It & How Can it Empower My Business?

  The world’s digital transformation has come a long way since the first touchscreen cell...

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✨ Every Blog Content Format You Can Create ✨ (With Examples)

If you’re familiar with content marketing, you’ll know that it goes far beyond writing blog...

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Inbound Marketing vs. Content Marketing [Infographic]

Let’s compare the two marketing strategies. Many people use the terms inbound marketing and content...

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B2B Content Marketing Trends to Shape Your Digital Strategy [Infographic]

  The content marketing landscape is like a runaway train. It’s tough to keep up...

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How to Convince Your Boss to Say “Yes” to Content Marketing

  First off, congratulations for believing in the power of content marketing! Now, you’re a...

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Content Marketing Trends in the Philippines

Update: Read the Content Marketing trends for 2018 here. Content Marketing took a big leap in...

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50+ of the Best B2B Content Marketing Resources for Businesses

We all know that Content Marketing will continue to be a big deal in 2017....