Paid Advertising

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Google Ads Placement Cheat Sheet [Infographic]

One of the most important decisions you’ll make for your business is whether to partner...

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Is Paid Search Considered Inbound Marketing?

  Inbound marketing is widely considered as one of the most powerful methods in utilizing...

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How to Steal Customers the Right Way with Search Advertising

Paid search advertising is an integral part of a brand’s marketing efforts because it’s a...

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The Pros and Cons of Paid Search Advertising

Need help understanding the ins and outs of paid search advertising? Find out how, Spiralytics,...

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How to Spy on Competitors’ Google Ads

All business owners and marketers hop on Google from time to time to check on...

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Uncovering the Relationship Between Paid Search and SEO

Full-fledged marketers know better than to think that search engine optimization (SEO) and search engine...

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Improve Quality Score and Search Ad Ranking [How-To Guide]

According to online advertising statistics in 2016, four out of five businesses use Google AdWords...

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Critical Metrics to Measure the Success of Your Search Ads

You’ve ventured into search advertising and launched SEM campaigns. You may have already noticed an...

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Optimizing Google Ads Campaigns [10 Keyword Bidding Strategies]

Effective keyword bidding requires a comprehensive understanding of how search advertising platforms work. At Spiralytics,...

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Optimize PPC Landing Pages for Conversions [How-To Guide]

Digital marketers often opt for organic traffic rather than paid advertising, thinking that organic traffic...

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How to Write Great Copy for Search Ads

“Take her to the moon for me, ok?” For those who’ve had the pleasure of...

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Paid Search Optimizations [9 Easy Steps]

Nowadays, Search Engine Marketing and Paid Search strategies are standard marketing procedures that entice customers...

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SEM Platforms and How They Differ

Due to the rapid changes in digital marketing trends, businesses must think of better strategies...

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Researching and Selecting SEM Keywords [How-To Guide]

Keywords are arguably the most important aspect of any search advertising or SEO campaign. We...